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AAJ TAK's News Channel's Success Story |
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"Aaj Tak redefined the whole concept of news which was hitherto the prerogative of Star and Zee." - Satyajit Sen, head, media buying, Grey Worldwide.1 "Aaj Tak in the past few months has achieved unqualified success and has also been able to carve a distinct niche for itself in the world of news. All brands that have advertised on Aaj Tak have benefitted. Apart from providing a reach that is significant, the channel has also been able to deliver quality audiences." - Rajul Kulshreshtha, VP, Universal McCann.2 Making NewsAaj Tak, the Hindi news channel run by TV Today Network (TVTN),3 has been in the news since its launch on December 31, 2000. Just one year after its launch, Aaj Tak won two awards, the Indian Television Academy (ITA)4 award for 'Best News Channel' and the 27th Radio and TV Advertising Practitioners' Association of India (RAPA)5 award for 'Best Campaign of the Year (TV)'.
In the Brand Derby 2003, Aaj Tak was ranked the third most successful brand launch in the last seven years.9 When Aaj Tak was launched, there were dedicated news channels like Star News,10 Zee News,11 CNN 12 and BBC.13
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1] Pande Bhanu, The Latecomer's advantage, Business Standard, February 5, 2002. |
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